Free salon audit

Marketing for nail salons · UK

Beautiful nails.
An unforgettable brand.

You perfect every set.
We bring that same care to your salon's social media, Google presence and website.

Find your package ↗ See the possibilities ↓
Built for UK salons English & Vietnamese support No long lock-in
A nail salon manager checking her salon's Instagram posts on her phone

Your next chapter, beautifully presented. Design concepts

Call or WhatsApp+44 20 8089 0149
Emailhello@nailupmarketing.com
Studio hours

Mon–Sat · 9:00–18:00 GMT

Coverage

UK now · AU & CA soon

What we do

Two jobs: make your salon look the part — and make it easy to find

Every item below is a real deliverable with a real reason to exist. The first group changes what clients see when they look at your salon. The second group decides how many of them look in the first place.

Group A

Make the salon look the part

Design work that raises what clients think your salon is worth — before a single treatment starts.

Nail salon logo designs on presentation cards

Logo & brand identity

One recognisable mark on your shopfront, your door, your avatar and every voucher. A salon that looks established is trusted faster — and can hold its prices.

Pro · Elite
Salon social media post design shown in a nail salon

Avatar & cover artwork

The first thing anyone sees on Facebook and Instagram. Yours says what you do, which town you're in and how to book — in one glance.

Basic · Pro · Elite
Printed nail salon price list and service menu

Price list & menu design

Laid out so the eye lands on your design sets and add-ons instead of the cheapest line. The menu on the desk does the upselling for you.

Pro · Elite
Seasonal promotion post design for a nail salon

Promotion & holiday designs

Christmas, Valentine's, prom season and Mother's Day designed before the rush, so your best weeks are booked instead of improvised.

Pro · Elite
Gift voucher, business cards and appointment cards for a nail salon

Cards, vouchers & hiring posts

Business cards, gift vouchers and recruitment posts in the same brand — everything a client or a future technician holds in their hand.

Elite
Nail salon menu shown on an in-salon TV screen

Digital signage / TV slideshow

Turns drying time into add-on sales, and a price change into a new slide instead of a reprint. Runs on the TV already on your wall.

Elite · or à la carte

What you get out of it: a salon that looks consistent and professional everywhere a client checks — which is what lets you sit at the top of your town's price range instead of the bottom.

Group B

Bring new clients through the door

The work that puts your salon in front of people who don't know you yet — and makes booking the easy next step.

Instagram and Facebook post designs for a nail salon

Facebook & Instagram posts

Keeps your page looking like a busy, working salon. Anyone checking you out before booking sees fresh work — not a page last posted on in June.

Basic · Pro · Elite
Short video post for a nail salon shown on a phone

TikTok & Reels

Short video is what reaches people who have never heard of you. It is the cheapest source of new-client attention available to a salon right now.

Basic · Pro · Elite
Nail salon Google Business Profile on a laptop

Google Business Profile & Maps

Most “nail salon near me” searches end on the map. A complete, actively posted profile is how you get into the three listings people actually tap.

Pro · Elite
Review request QR stand on a salon reception desk

Reviews & QR codes

A QR stand on the desk turns happy clients into 5-star reviews, and we answer every one. Between two salons, the review count decides who gets clicked.

Pro · Elite
Nail salon website on a laptop, tablet and phone

Website & local SEO

The one page you own, built for the phone, with your menu and booking link first — then tuned to rank for your town rather than the whole country.

Pro · Elite (SEO on Elite)
Sponsored salon post shown on a phone

Facebook & Google ads

Aimed at the postcodes around your salon to fill quiet weekdays and launch new-client offers. Your ad budget stays in your own account.

Pro · Elite

What you get out of it: more of the people already searching in your area end up on your page, your map listing and your booking link — instead of on the salon two streets away.

Why it's worth paying for

What each service actually changes in your salon

Not a list of deliverables — the reason each one puts people in your chairs.

A set of designed Instagram posts for a nail salon laid out with a phone
Post designs built from one set of brand rules.

Social media content

Posts that look like a brand, not a camera roll

Most salons do beautiful sets and then post them badly. Every post we make follows one look — your colours, your fonts, your prices — so someone scrolling past for the first time can tell in a second that your salon is worth the trip.

  • Up to 24 Facebook + 24 Instagram posts a month, captioned and scheduled for you
  • Reels and TikToks 1–5 times a week, cut to sound that's actually trending
  • Seasonal campaigns ready before the rush — Christmas, prom, Mother's Day
Included in Basic · Pro · Elite
A nail salon's Google Business Profile on a laptop beside a review QR stand
Google profile, Facebook page and review QR stand working together.

Google & reviews

Be the salon Google shows first

When someone nearby searches “nail salon near me”, the first few listings take most of the walk-ins. That ranking is won with a complete profile, fresh posts and a steady flow of answered reviews — all things that quietly stop happening when you're busy on the floor.

  • Profile claimed, verified and filled in properly — hours, services, prices, photos
  • Weekly Google posts and new photos of your work
  • Every review answered, plus QR stands that make asking for one easy
Included in Pro · Elite
A nail salon wall screen showing the salon's menu above the manicure desk
Menu on screen, changed without reprinting anything.

Digital signage

The screen on your wall should be selling

Clients spend twenty minutes drying with nothing to look at. A rotating menu turns that time into add-ons — and when a price or an offer changes, you change the slide instead of reprinting the board.

  • Menu, prices and offers on rotation, designed to match your salon
  • Plays from a USB stick in the TV you already own, or a YouTube link
  • New prices or offers go up as a new slide — no reprint costs, ever
Elite (yearly) · also available on its own
See packages Book a free audit

Why NailUp

Why salon owners hand this to us

Nail salons only

We don't split our attention between gyms and restaurants. Every caption, offer and layout comes from what already works in salons.

One team, not five freelancers

Social, Google, design, website and ads come from the same people working to the same brand rules — nothing arrives looking like a different salon.

English & Vietnamese

Brief us in whichever language is quicker for you. Everything that reaches your clients goes out in polished English.

Monthly, never locked in

Billed month to month, not on an agency retainer. Start with what you need, move up when it's working, stop whenever you want.

Salons we work with

What salon owners say

Real words from the salons on our books — no stock quotes, no invented names.

“
Your first client review goes here — one or two sentences in their own words.
Salon name · Town
“
Second review — ideally about a result: busier weekdays, more Google reviews, a fuller page.
Salon name · Town
“
Third review — what working with NailUp is like month to month.
Salon name · Town

These three cards are placeholders. We only publish reviews salon owners have actually given us — send yours and it goes up here with your salon's name.

Monthly packages

Three ways to work with us

All prices in GBP, billed monthly. Ad spend is paid directly to Meta or Google and is separate from our service fee.

Basic

£59/month

For a salon that just needs to look alive and consistent online.

  • 12 Facebook posts a month (image or short video)
  • 12 Instagram posts a month
  • 1 TikTok / Reel per week
  • Avatar & cover design
  • Facebook business page claim & set-up
Start with Basic
Most chosen

Pro

£199/month

The full marketing engine: content, Google, design and a website.

  • 20 Facebook + 20 Instagram posts a month
  • 3 TikTok / Reels per week
  • Google posting + review replies
  • Review & online-menu QR codes
  • Logo, price list & promotion designs
  • Facebook ads support (1–2 campaigns)
  • Website with hosting & domain
Choose Pro

Elite

£299/month

For multi-chair salons growing hard — or preparing to sell.

  • Everything in Pro, plus:
  • 24 Facebook + 24 Instagram posts, 5 Reels a week
  • Local SEO for your website
  • Hiring posts & business card design
  • Digital signage / TV slideshow (yearly payment)
  • Support posts for buying or selling a salon
Choose Elite

Not sure which one? Tick what you need.

We'll point you at the smallest package that covers it.

Tick a few boxes above and your match appears here.

Side by side

The full comparison

Every line item in each package. Scroll sideways on a phone.

NailUp Marketing package comparison
Included Basic£59/mo Pro£199/mo Elite£299/mo
Social content
Facebook posts (image, short video)12/mo20/mo24/mo
Instagram posts (image, short video)12/mo20/mo24/mo
TikTok / Reels1/week3/week5/week
Avatar & cover design
Facebook business page claim
Google & reviews
Google posting—
Google review replies—
QR code review design (Google, FB, IG)—
QR code online menu—
Design
Logo design—
Price list design—
Promotion post design (holidays…)—
Hiring post design——
Business card——
Growth
Facebook ads support (1–2 campaigns)—
Website design (hosting + domain)—
SEO——
Digital signage / TV slideshows——Yearly plan
Support posts to buy / sell a salon——

Ads: our service fee is separate from the ad spend, which you pay directly to Google or Meta.  ·  Website: free on a 12-month plan; cancel within the first year and a £200 build fee applies.  ·  Digital signage on Elite is unlocked with yearly payment.

Single items, without a package

Already happy with your social media? Take just the piece you're missing.

Digital signage / TV slideshow

£180 – £300 per design

Price depends on the run time of the slideshow. Plays from a USB stick in your existing TV, or from a YouTube link.

Changes: £15/month for content updates.

Salon website

Free on a 12-month plan

Hosting and domain included with Pro or Elite. Cancel any time — if you leave within the first year, a £200 build fee applies.

Facebook & Google ads

Included on Pro & Elite

1–2 campaigns built and managed. Our service fee is separate from your ad spend, which is paid directly to Google or Meta.

How it works

From first call to full calendar

Free salon audit

We look at your Facebook, Instagram and Google profile and tell you plainly what's costing you bookings.

Claim & set up

Page claim and verification, avatar and cover, review QR codes, and your service menu written properly.

Content calendar

You approve a month of posts and reels in one thread. We shoot-list, design, caption and schedule the lot.

Grow & report

Monthly report on reach, reviews and enquiries, then we adjust the offers and campaigns for the next month.

Good to know

Questions salon owners ask us

Do I need to send you photos and videos?

Phone photos are fine — most of our best-performing content is shot at the desk between clients. Send them in one WhatsApp thread and we handle the editing, design and captions. If you'd like a proper shoot, we can arrange one.

Is the ad spend included in the monthly fee?

No. Our service fee covers building and managing the campaigns. The ad budget itself is paid by you directly to Meta or Google, so you stay in control of it and can see exactly where it goes.

Is the website really free?

On Pro and Elite, yes — design, hosting and domain are included when you stay for 12 months. You can cancel any time; if you cancel inside the first year, a one-off build fee applies. The exact figure is listed with the packages above.

How does the TV signage work in the salon?

We design a slideshow of your services, offers and best work. It plays from a USB stick in the TV you already have, or from a YouTube link — no special hardware. It's included on Elite with yearly payment, or you can take it on its own; the à la carte figures sit with the packages above.

Am I locked into a contract?

Packages are billed monthly and you can stop any time. The only commitment is the 12-month term attached to a free website build.

Do you only work with UK salons?

Today, yes — all our packages are priced and built for the UK market. Australia and Canada are next; tell us where you are and we'll let you know when we open there.

What languages do you work in?

We work in English and Vietnamese, so briefing us is easy whichever you're more comfortable with. Your content is published in English for your clients.

Free salon audit

Let's look at your salon together

Tell us where you are and what's not working. We'll come back with an honest read on your page, your Google listing and the quickest thing to fix — no charge, no obligation.

Serving nail salons across the United Kingdom · Australia & Canada coming soon

Goes straight to our WhatsApp — usually answered the same working day.